Even articles about products can captivate readers. With Seznam Advertorial, readers will discover what makes yours unique. We publish advertorials both online and in the printed Právo magazine and its supplements.
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CREATE MEANINGFUL BRANDED CONTENT
Then Seznam Native is perfect for you. It's a journalistically crafted article, built around beneficial, inspiring, or entertaining topics. Wrapped in captivating graphic design, and possibly enhanced with animations, videos, or audio. Attractive content that holds readers' attention for minutes on end and entertains them. And as a result, your brand grows.
Then the Seznam Talks format is suited for you, featured on Seznam Zprávy news website and benefiting from its credibility. Both the visuals and content align with editorial articles, making this format perfect for bringing owners, managers, and brand ambassadors into the spotlight.
No other format immerses viewers into the story quite like video. Our documentaries or series deepen the relationship between customers and your brand. We'll produce videos for you and ensure they attract viewers.
Engaging audio content demands focus. That's why podcasts are an excellent tool for connecting customers with your brand. We utilize the facilities of our radio stations for recording and post-production, and we publish the audio on Spotify, Apple Podcasts, and all available audio platforms.
Every brand has different needs, capabilities, and budgets. That's why we approach each project individually, crafting the ideal tailor-made solution for you.
What distinguishes us from a typical ad agency is our integration with Seznam.cz, the largest media house in Czechia. This allows us to blend marketing and creativity with journalism, offering a unique advantage.
1.
Brand strategy
We know that marketing communication without a strategy makes no sense. If you don't have a strategy, we'll help you create one.
2.
Creative concept and implementation
We have bold ideas and the resources to bring them to life. We're ready to race a car against a plane or link your brand with services like Mapy.cz.
3.
Campaign success measurement
We can measure the effectiveness of all parts of the campaign. That's our competitive advantage. It's how we ensure our work makes sense and your investment pays off.
Check out our work case study
Everything we do impacts our clients' brands and how people perceive them. We know this because we can measure it. Going beyond standard metrics like impressions, average time spent or click-through rate.
We use the Seznam Brand Lift survey tool. It compares brand perception among people who have not encountered the campaign with those who have. We collect at least 1000 respondents. This allows us to verify how we've influenced brand awareness, brand associations, or brand preference.
Try how Brand Lift works
Which category would you place Stará Žitná Myslivecká in?
Jedním z cílů kampaně pro značku Stará žitná myslivecká bylo dostat ji do povědomí jako whisky. To se nám díky nativním formátům povedlo. Chcete vědět víc? Podívejte se na Case study.
Which platform brings you quality original content?
Platforma Voyo chce být vnímaná jako producent kvalitního autorského obsahu. Naše kampaň zvýšila počet lidí, kteří mají Voyo s kvalitním obsahem spojené. Chcete vědět víc? Podívejte se na case study.
Being named one of the world's best brand studios in the last years isn't coincidental. Explore some of our work.
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Problem:
The Konopný táta brand (Hemp Daddy) needed reinforcement. Brand awareness was low, and sales were not helped by societal myths associated with hemp and its uses.
Solution:
To educate and increase brand awareness, we utilized the Seznam Native format. In a content-rich and visually detailed article, we informed readers about how hemp was used in ancient times and how the plant made its way to the Czech Republic. We included a list of the active substances found in hemp and explained how they could benefit human health. Through this native content, we enhanced the brand's perception, with a 70% increase in users who say they are familiar with the brand and a threefold increase in those considering trying the products. Distrust in hemp products among Native readers decreased by 60%.
Problem:
Czechs confuse Stará Žitná Myslivecká with herbal liqueur, even though it is a rye whisky.
Solution:
We focused on the concept of gentlemanliness, often associated with the world of whisky. We approached Czech gentleman Jiří Bartoška and created an interactive video quiz about whisky with him. Additionally, we prepared articles about the production and tasting of this distillate and introduced readers to the cooperage workshop where whisky barrels are made. Before the campaign, 38% of people identified Stará Žitná Myslivecká as whisky, but after the campaign, this number rose to 72%. Thus, we successfully reduced the brand's incorrect association with herbal liqueurs. Before the campaign, 27% of people labeled Stará Žitná Myslivecká as a liqueur, while after the campaign, only 11% did.
Strategists, creatives, project managers, editors, content creators, analysts, graphic designers, and coders - that's Seznam Brand Studio.
For over 5 years, we've proven that advertising doesn't have to annoy people and yet, change how brands are perceived. We can even measure that. By building our campaigns on native content, we reach people who typically ignore traditional advertising.
We can capture the attention of the audience you want to reach.
We have the trust of our readers, viewers, and listeners, who spend minutes, not seconds, with our content, allowing them to better remember the brand's message.
We guarantee that people will encounter the content.
Even the best article, series, or podcast is useless if no one knows about it. Invest in content with significant media support across Seznam.
We believe in independent media.
At Seznam, we have a clear separation between commercial and editorial teams. All commercial content is labelled accordingly.
We work with the largest audience in the Czech Republic.
Seznam websites are visited by over 4 million people daily. We also have access to television, radio, and print.
Andy Sitta
Head of Seznam Brand Studio
Andy is a champion in crafting global campaigns on Czech budgets and winning awards for them. He is passionate about discussing native advertising with anyone, with or without his/her consent.
Honza Čapek
Brand Strategist
Honza asks questions as long as the client can bear it. Only then can a successful campaign based on a well-thought-out strategy emerge.
Adam Pešek
Content Lead
Adam believes there is a story behind every brand. He knows how to find it and communicate it to people in a way that engages them.
Pavel Hluchý
Head of Art
Pavel is a graphic designer at heart, fascinated by brands, their development, and communication. Even after years in advertising, his desire to provoke and change established norms remains undiminished.
Lucie Fumfálková
Advertorial Manager
Lucka accomplishes the impossible. She transforms press releases and PR articles into texts that readers love, even when it's advertising.
Miloš Uldrich
Data Manager
Miloš measures and examines the impact of our campaigns on brands. He has a wealth of irrefutable arguments confirming that what we do makes sense.
